Missed call revenue calculator
This missed call revenue calculator estimates what unanswered calls cost your business: missed calls a day × the share of callers who would have booked × your average job, over a week, a month and a year.
Revenue lost to missed calls · a year
$181,860
- 5 missed × 35% who’d book
- 1.75 jobs
- × $400 a job · lost a day
- $700
- × 5 working days change · a week
- $3,500
- × 4.33 weeks · a month
- $15,155
- × 12 months · a year
- $181,860
- × 40% won back · a year
- $72,744
5 missed calls a day at a 35% booking rate and a $400 average job is 1.75 lost jobs a day. Winning back 40% of them is worth $72,744 a year.
Calls that go to voicemail or ring out.
Your typical service call or job total.
The share of answered callers who become paying jobs.
Your estimate of missed callers you reach afterwards and still book.
One working day of missed calls
How does the calculator estimate lost revenue?
Missed calls a day × the share of callers who would have booked × your average job value gives the revenue lost each working day. The calculator multiplies that by your working days for a week, by 4.33 weeks for a month and by 12 for a year. With its starting values — 5 missed calls a day, a 35% booking rate and a $400 job, 5 days a week — that is $700 a day and about $181,860 a year.
For the same sum on estimates that were sent but never followed up, see the estimate follow-up calculator.
The same day, every working day of the year
Turn a weekday on or off to set your working days a week.
5 working days a week · 1 cell = 1 day = $700 loststill lostwon backday off
- Lost a year
- $181,860
- Won back · 40%
- $72,744
$700 a day × 5 days a week × 4.33 weeks × 12 months
What is the win-back rate?
Your own estimate of the share of missed callers you reach afterwards and still book. The calculator applies it to the year’s lost revenue to show what calling or texting back could recover. It starts at 40%; set it to what you actually see when you return calls.
How can I stop missing customer calls?
Have someone answer when you can’t — an office hire or an answering service — return missed calls quickly from a list, and give customers a way to book that doesn’t need a phone call at all. An online booking page takes the job while you are on another one. Business Genie includes online booking.
It also runs scheduling and dispatch and a CRM, on the web and in the iOS and Android app. Free for a month, no credit card to start.
Online booking in Business Genie, shown with a sample service: the customer picks the work and a time, and confirms.
Catching the calls you miss
- How to recover missed callsA quick text back, a booking link for after-hours callers, fast callbacks, and whether an answering service pays.
- Missed call recovery programA routine for the calls you can’t take: send the caller a booking link, keep them in your CRM, follow up.
- Estimate follow-up calculatorThe same arithmetic for estimates that were sent but never followed up.
- Online bookingLet customers pick a service and a time without calling.