How to Recover Missed Calls and Lost Leads
Stop losing revenue from missed calls. Learn how to capture, follow up, and convert missed calls into booked jobs.
How Much Missed Calls Cost You
The average service business misses 20-30% of incoming calls. Each missed call is a potential customer who called you first. If your average job is $300 and you miss 5 calls per day, that is $1,500/day in potential lost revenue. Even at 30% conversion, you are losing $450/day or $9,000/month.
Automated Missed Call Text-Back
Send an automatic text within 60 seconds of a missed call: "Hi, sorry we missed your call! We are with another customer. How can we help? Book online here: [link]." This captures leads when intent is highest. Without it, 60-70% of missed callers call a competitor.
Online Booking Captures After-Hours Leads
Peak research time is 6pm-10pm when you are closed. Online booking captures these customers 24/7. Contractors with online booking report 15-25% more leads from after-hours bookings.
Follow Up Within 5 Minutes
Responding within 5 minutes makes you 21x more likely to convert compared to 30 minutes. After 1 hour, probability drops 90%. Automated text-back handles instant response. For voicemails, aim to call back within 15 minutes.
Frequently Asked Questions
How many calls does the average contractor miss?
20-30% during business hours. After hours, nearly 100%. Auto-text, online booking, and answering services can recover 50-70% of these.
What should a missed call text say?
Keep it short: "Sorry we missed your call. We are with another customer. How can we help? Book online here: [link]." Include a direct booking link.
Is an answering service worth it?
Yes, if you miss 3+ calls per day. They cost $100-$300/month. Recovering 1-2 jobs per month at $300 average pays for the service.
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