Lead Follow-Up Automation
The contractor who responds first wins 78% of the time. Automated follow-up ensures every lead gets a response within minutes, not hours.
Speed Wins the Job
The contractor who responds first wins the job 78% of the time. But the average contractor takes 5+ hours to respond to a new lead. By then, the customer has already booked with someone else. Lead follow-up automation solves this by responding within minutes, even when you are on a ladder. The system sends an immediate text or email acknowledging the inquiry, provides a link to book online or request a callback, and notifies you to make a personal follow-up call when you have a break.
Multi-Channel Follow-Up Sequences
Different leads respond to different channels. Business Genie sends follow-ups across text, email, and call reminders: Minute 1: automatic text acknowledging the inquiry with an online booking link. Hour 1: email with your services, reviews, and booking link. Hour 4: reminder to you to make a personal call. Day 2: follow-up text if they have not booked. Day 5: final email with a time-limited offer. The sequence stops automatically when the lead books, responds, or opts out.
Lead Source Tracking
Know where your best leads come from. Business Genie tracks every lead source: Google search, Google Maps, website contact form, phone call, online booking, referral, or social media. You see which sources produce the most leads, which produce the highest-value jobs, and which have the best conversion rate. This data tells you where to spend your marketing dollars. Most contractors discover that 80% of their revenue comes from 2-3 lead sources.
Lead Pipeline Dashboard
See every lead in your pipeline at a glance. New leads, leads with sent estimates, leads awaiting follow-up, and leads that have gone cold. Each lead shows their source, value, last contact, and next scheduled follow-up. You never wonder "did anyone follow up with that customer who called Tuesday?" because the system tracks it and does it for you. The dashboard also shows your lead-to-job conversion rate so you can benchmark improvement over time.
Frequently Asked Questions
Where do leads come from?
Business Genie captures leads from multiple sources: phone calls to your business number, website contact form submissions, online booking requests, missed calls (with text-back), Google Business Profile messages, and manual entries for walk-ins or referrals. Each source is tracked separately so you know your cost per lead and conversion rate by channel.
How is this different from estimate follow-up?
Lead follow-up handles the stage BEFORE an estimate: turning an inquiry into a conversation. Estimate follow-up handles the stage AFTER an estimate: turning a sent quote into a booked job. Lead follow-up automation engages new contacts within minutes. Estimate follow-up automation nurtures contacts who already have a price. Both are included in Business Genie and work together as a complete sales pipeline.
Will leads know the messages are automated?
The messages are written in your voice and come from your business phone number. To the customer, it looks like a personal text or email from your company. The templates are customizable so you can match your communication style. Many contractors add a personal touch by using first names and referencing the service the customer inquired about. The automation handles timing and consistency; you control the tone.
Never lose a lead to slow follow-up
Automated text, email, and call reminders from minute one. Free 1-month trial.
No credit card required