Estimate Follow-Up Revenue Calculator
See how much revenue you leave on the table when estimates go unfollowed. A small improvement in close rate means thousands in additional revenue with zero extra marketing spend.
Total estimates/quotes you send out each month
What percentage of estimates become paying jobs now
Consistent 3-touch follow-up typically adds 10-15 points
Revenue Impact
By improving your close rate from 30% to 42%, you book 2.4 more jobs per month at $2,000 each. That is $4,800/month or $57,600/year in additional revenue from the same number of leads.
Frequently Asked Questions
What is a good estimate close rate for contractors?
Industry average is 30-40% for residential contractors. Top performers close 50-65%. If your close rate is below 25%, the issue is likely pricing, response speed, or follow-up consistency rather than lead quality. The single biggest factor in close rate is response time: estimates sent within 1 hour have 3x higher close rates than estimates sent the next day.
How many times should I follow up on an estimate?
Follow up 3 times minimum: Day 1 (same day as sending), Day 3, and Day 7. Each follow-up increases your close rate by 5-10%. After the third follow-up, most contractors stop but the 4th and 5th touches still convert at 3-5%. Business Genie automates this sequence so you never forget to follow up.
When should I follow up on a sent estimate?
Best times: same day (2-4 hours after sending), then at 3 days and 7 days. Best days: Tuesday through Thursday. Avoid Monday mornings and Friday afternoons. The first follow-up is the most important and should be a short text or call: "Just checking if you had any questions about the estimate I sent." Do not resend the estimate or pitch again.
How much revenue do contractors lose from not following up?
A contractor sending 20 estimates per month at $2,000 average who closes 30% books $12,000/month. Improving the close rate by just 10 percentage points (to 40%) through consistent follow-up adds $4,000/month or $48,000/year in additional revenue with zero additional marketing spend. Most contractors leave $30,000-$80,000/year on the table by not following up.
Never forget to follow up again
Business Genie automates estimate follow-ups with timed text and email sequences. Free 1-month trial.
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