Google review growth for contractors
Google review growth comes from asking every customer. Business Genie sends an automated review request after each job, so the ask does not depend on anyone remembering to make it.
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Every customer, every time
By hand, a review request goes out when someone remembers to send it. The program does not wait on memory: the customers you already have are asked once, at the start, and each new one after their job. The figure draws both over a year at your numbers. Between the two lines are the customers who were never asked.
Ask after every job
Turn on automated review requests, and each customer is asked for a Google review after the job — on the busy days, the late finishes and the jobs a new hire ran. That is the blue line : one ask for each job you finish, all year, with nobody keeping count.
Asking by hand is the grey dashes . It works on the days someone remembers. For what to say, and how to send the direct link to your review form, read how to get more Google reviews.
Ask the customers you already have
People you have already served are the easiest reviews to get: they know your work, and they are already in your customer list. Ask them once, when you start. That is the step at the start of the blue line , before the first week’s jobs.
Your customer list is in the Business Genie CRM, with every customer in one place.
587 more asks in a year, at these numbers
At 12 jobs a week, asking 3 in 10 by hand makes 187 review requests in a year. The program makes 774: one for every job, and one for each of the 150 customers in your list. Set the controls to your own week and the lines and the count follow.
Reply to reviews
Answer reviews on your Google Business Profile, the good ones and the bad. Future customers read the replies.
A thank-you under a five-star review says the work was noticed. A calm, specific answer under a low one — what happened and what you did about it — tells the next customer how you treat people when a job goes wrong. Neither needs to be long; both need to be there.
Thank them, and name the job you did.
Thank them. If they said what would have made it five, answer that.
Thank them for the detail, and answer the part that fell short.
Say what happened and what you did about it. Keep it calm.
The facts, what you did, and how to reach you. The next customer is reading.
Is it against Google’s rules to ask for reviews?
No. Google lets businesses ask their customers for reviews. Its policies prohibit offering anything in return for a review, posting fake reviews, and asking only the customers you expect to be happy. A plain request to every real customer after the job is within the rules.
Review requests in Business Genie
Automated follow-ups and review requests are part of Business Genie, field service management software for contractors, built around route optimization — on the web and in the iOS and Android app. Use all of it free for a month.
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