Google Review Growth
Contractors with 50+ Google reviews get 3x more calls. This program automates review requests after every job so your reputation grows on autopilot.
Why Reviews Matter More Than Advertising
93% of consumers read online reviews before hiring a contractor. A contractor with 50+ reviews and 4.7 stars gets 3x more calls than a competitor with 10 reviews and 5.0 stars. Volume and recency matter more than perfection. Google also uses review count and frequency as a local ranking factor: more reviews means higher placement in Google Maps and local search results. Dollar for dollar, reviews are the highest-ROI marketing channel for contractors.
The Automatic Review Request
After every completed job, Business Genie sends the customer a text message with a direct link to leave a Google review. The timing is critical: the request goes out within 1-2 hours of job completion, when the customer is most satisfied and most likely to act. The message is personal: "Hi [Name], thanks for choosing [Business Name] today. Would you mind leaving us a quick Google review? It really helps. [Link]." Simple, direct, effective.
Handling Negative Feedback
The review request flow includes a satisfaction check before sending the customer to Google. If the customer indicates they are unhappy, the system routes their feedback to you privately instead of sending them to Google. This gives you a chance to resolve the issue before it becomes a public review. It does not filter out all negative reviews (nor should it), but it catches service recovery opportunities that would otherwise become 1-star complaints.
Review Response Templates
Responding to reviews signals to Google and future customers that you care. Business Genie provides response templates for 5-star reviews, 4-star reviews, and negative reviews. Personalize each response with the customer name and job type. Aim to respond within 24 hours. Businesses that respond to reviews receive 12% more reviews than those that do not, because customers see that the business values feedback.
Frequently Asked Questions
How many reviews can I expect per month?
With automated requests, most contractors get reviews from 15-25% of completed jobs. If you complete 40 jobs per month, expect 6-10 new Google reviews monthly. Without automation, the typical contractor gets 1-2 reviews per month because they forget to ask. The difference is consistency: asking every time, at the right time, with a direct link.
Is it against Google policy to ask for reviews?
No. Google explicitly allows businesses to ask customers for reviews. What Google prohibits is: offering incentives (discounts, gifts) in exchange for reviews, buying fake reviews, review gating (only sending happy customers to Google while filtering out unhappy ones in a way that misrepresents your business), and bulk solicitation from non-customers. Sending a genuine review request to a real customer after completing their job is fully compliant.
How do I get my first 50 reviews?
Start by reaching out to your existing customer base. Export your customer list and send a batch review request to customers from the past 6-12 months with a personal note. Then activate automated requests for all new jobs going forward. At 8-10 reviews per month, you reach 50 in about 5-6 months. Some contractors accelerate this by offering a weekend where every past customer gets a thank-you text with a review link.
Start collecting reviews automatically
Every completed job triggers a review request. Free 1-month trial.
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