Business Genie vs ServiceTitan: The Affordable Alternative

Get 90% of ServiceTitan's core features at a fraction of the cost. Perfect for small to mid-size contractors.

The Bottom Line

Choose Business Genie if: You want a mobile app your techs will actually love using—no manuals, no training sessions, just open it and go. Plus, customers can book appointments right on your own website with our branded booking portal that integrates seamlessly into your site. All for a fraction of ServiceTitan's cost.

Choose ServiceTitan if: You're a large contractor (20+ employees) with multiple locations, complex workflows, and a dedicated IT team to manage 2-6 weeks of onboarding and ongoing training. You don't mind paying $500-2,000+/month for enterprise features you may never use.

Pricing Reality Check

Business Genie

Affordable

Transparent pricing, no hidden fees

✅ Free 14-day trial
✅ No setup fees
✅ No long-term contracts
✅ Cancel anytime

ServiceTitan

$500-2,000+

Per month (typical small contractor)

• Multi-year contract required
• Setup & onboarding fees ($2,000+)
• Training fees
• Hidden upgrade costs

Real talk: Many contractors report paying $1,000-3,000/month for ServiceTitan after all fees, add-ons, and per-user charges. Business Genie delivers the same core functionality most contractors actually use for a fraction of that cost.

What You Actually Need vs What You Pay For

Core Feature (What You'll Use Daily)	Business Genie	ServiceTitan
Mobile App Ease of Use	✅ Super intuitive - zero training needed	Complex, requires extensive training
Branded Booking Portal for Your Website	✅ Embeds directly into your site	✅ Separate link only
AI-Powered Scheduling & Dispatch	✅ Smart optimization	✅
Mobile-First Dashboard	✅ Real-time metrics	✅
Professional Invoicing	✅ Branded with logo	✅
Secure Deposits (Pay Upfront)	✅	✅
24/7 Online Booking Portal	✅ Branded	✅
Time Clock & Tips Tracking	✅ Built-in	❌ Add-on
Route Optimization	✅ Save fuel & time	✅
Checklists & Equipment Tracking	✅	✅
Email & SMS Automation	✅ AI-powered workflows	✅
Review Management	✅ Auto-request	✅
Custom Website Development	✅ Full service included	❌ Not included
SEO & Social Media Management	✅ Handled for you	❌ Not included
Setup Time	15 minutes	2-6 weeks
Learning Curve	Easy (mobile-first)	Complex
Onboarding Support	Free	$2,000+ fee

Why Contractors Are Switching from ServiceTitan

"ServiceTitan was overkill for my 5-person HVAC company." We were paying $1,800/month and using maybe 20% of the features. Business Genie gives us everything we actually need—scheduling, invoicing, payments, follow-ups—for way less. Setup took 10 minutes instead of weeks.

— Mike R., HVAC Contractor, Phoenix AZ

"The learning curve on ServiceTitan was brutal." My techs hated it. Training took forever, and they still made mistakes. Business Genie is so simple my guys picked it up in one day. Same results, 10x easier.

— Sarah T., Plumbing Company Owner, Dallas TX

When Business Genie is the Smarter Choice

You're a Small to Mid-Size Contractor

If you have 1-15 employees, ServiceTitan is massive overkill. You're paying for call center software, enterprise reporting, and complex workflow automation you'll never use. Business Genie focuses on what matters: scheduling jobs, getting paid fast, and keeping customers happy.

You Want to Get Up and Running Fast

ServiceTitan requires 2-6 weeks of onboarding, training sessions, and configuration. Business Genie gets you operational in 15 minutes. Your techs can start using it today without manuals or training videos.

Pricing Transparency Matters to You

ServiceTitan pricing is notoriously opaque—you won't know the real cost until you're deep in a sales process. Business Genie has clear, upfront pricing with no hidden fees, setup charges, or surprise costs.